Meet the Owner: Amy Fiala

We built Happy Tails because we believe exceptional pet care should feel effortless for busy families.

I built Happy Tails because I know just how important our fur kids are in our lives.

As a pet parent myself, I know the peace of mind that comes from knowing the animals we love are receiving thoughtful, dependable and genuinely loving care.

Long before pet care became my career, I was the girl who was always with the animals.

Growing up, I was either with the pets or on the soccer field—and sometimes my dog even came to soccer practice! I spent summers on our family farm in Missouri, usually in the barn with the horses, goats and Great Pyrenees, or riding the four-wheeler with our Great Danes running alongside me.

Then came college—and my Great Dane, Kya.

Kya was always with me. Study groups, parties, Kappa meetings… I even tried taking her to class once.

Let’s just say that didn’t go quite as well as I’d hoped.

Amy Fiala here with her cats, and I’m the founder of Game Time Dog Services – a dog walking and pet sitting service in Austin, TX .

Been in pet industry since 2009

Graduate of North Texas

Member of Pet Sitters Associates

Active in local community and charities

Interviewed by: USA Today, The Key, North Texan, AustinVoyage, Studio512

Animals have always been part of who I am.

I was always “the dog lady.”

I was the friend people called with dog questions or when they needed someone they trusted to care for their pets.

But when I became a busy working professional myself, I struggled to find the level of dependable, professional care I wanted for my own dog.

That’s when I started wondering:

Should I start a pet care service?

What if I could take something I genuinely loved and was good at—and bring the professionalism, reliability and customer service to pet care that I felt was missing?

It was exciting.

And absolutely terrifying

With shaking hands, I left the security of my career.

After graduating from the University of North Texas, I built a career in media, working on projects including Wheel of Fortune, ESPN and Barney, and eventually landing at BELO Media with WFAA/KFWD in Dallas.

I had a steady paycheck. Insurance. Benefits. All the things you’re supposed to think twice about walking away from.

And I definitely thought twice.

But I kept coming back to:

I love animals. I'm good at this. And I think I can create something better.

So in 2009, I took the leap and started Amy’s Joggin’ Dogs, a dog walking and pet sitting company in Dallas.

It was scary. It was A LOT of work.

And it worked.

One dog walk turned into a career.

At first, it was just me. I walked the dogs, cared for the cats, answered the phone, managed the schedule and built relationships with my clients.

Word spread, and before long my days were packed with pet care visits.

When I moved to Austin in 2012, I sold the Dallas business and started again—this time creating Game Time Dog Services.

Eventually, I was handling as many as ten visits a day and coming home to a mountain of administrative work.

I loved the animals and what I had built, but I was exhausted and burning out.

I needed help. I needed a team.

But not just any team.

I wanted people I would genuinely trust to walk into my own home and care for my own pets.

Over the years, we’ve built a team of caring Pet Care Specialists who understand something I believe deeply:

Our clients aren't just handing us a leash or a house key. They're trusting us with family.

Amy with Great Danes Alex & Talakot 1993 wearing Austin Statesman Cap10K T-shirt (1)

Thousands of visits later, I still take that very seriously.

I’ve now spent more than 15 years professionally caring for pets—sometimes I can’t believe it!

I’ve watched puppies grow into senior dogs and had the privilege of caring for the next generation of pets after beloved family pets crossed the Rainbow Bridge.

We’ve cared for energetic dogs, fearful dogs who needed patience, cats who made us earn their affection, brand-new puppies and beloved seniors needing a little extra TLC.

Some families have trusted us for their pets’ entire lives.

That means everything to me.

Because we’re providing more than a dog walk or pet sitting visit. We’re giving people the peace of mind and freedom to live their busy lives without that little voice asking:

“Is my fur baby okay?”

I want the answer to be an easy yes.

And then there were weddings...

Of course, when I got married, there were two members of my family I couldn’t imagine leaving out: my dogs, Kya and Mr. BiG.

They were there when I said “I do.”

That experience inspired me to help other couples include their pets in their weddings. What began as a service within my pet care company eventually grew into A Wedding Tail, providing professional Wedding Pet Attendant services throughout Texas.

Because whether it’s an ordinary Tuesday or one of the biggest days of your life:

Pets aren't “just pets.” They're family.

Game Time grew up. So did I.

After more than a decade serving Austin as Game Time Dog Services, I realized our name no longer represented everything we’d become.

Today, we do so much more than exercise dogs. We help puppies get a great start, support senior pets, reinforce professional training, provide enrichment and exercise, care for cats, and help busy families maintain the routines their pets depend on.

Most importantly, we build relationships with pets and their people—sometimes lasting their entire lives.

So Game Time Dog Services became Happy Tails Pet Care.

The name is new. The heart behind it isn't.

Happy Tails is the culmination of more than 15 years of experience, thousands of pet care visits, countless lessons learned and a lifelong love of animals.

I'm still the dog lady.

All these years later, I’m still deeply involved in the company I started.

I still care about who walks through a client’s front door. I still carry out dog walks myself. I still believe in the Golden Rule. And I still believe that taking great care of our team helps them provide exceptional care to our pets.

And yes, I still get ridiculously excited about a happy dog.

I genuinely love this work.

Happy Tails is an Austin business built from years of experience, an incredible team—and a whole lot of animals I’ve been lucky enough to love along the way.

Thank you for taking the time to read our story. Whether you become part of the Happy Tails family or simply stopped by to learn a little more about us, I’m so glad you’re here.

With warmth, kindness & gratitude — Happy Tails to you!

Amy Fiala
Founder, Happy Tails Pet Care
Founder, A Wedding Tail

Austin’s Favorite Pet Care Team 

With full hearts, our mission is to provide quality care for your pet while you are away. We are a trustworthy and experienced team of professionals who love our job, believe in the Golden Rule, and feel joy when we see a dog smile while having fun!